True Nutrition, a new supplement distributor based in Bangkok, Thailand. We’re seeking a young, upbeat new logo to set them apart from their direct competitors. Coming up with this fun retro, cartoon like design was to emphasise the youth, ‘hip vibes’ of the company’s pressence, as well reinforcing a market difference from their competitors strict, outdate looks.

The other aspect to consider towards this logo was the authentication of the products and business, as it was said it was the products they stocked were also often sold around Asia as but secretly as fake duplicates. Therefore to reinsure customer’s of their business ethics of loyalty, trust and authenticity, it was important to incorporate this idea.