To celebrate NZ Muscle 14th Birthday, the design was to create a month-long promotional incentive campaign. This entailed creating a limited edition “14 years strong” Birthday Shaker, creating promotional material such as stationary, Piñata, merchandising and taking product photos. 

As one of the sole creative the biggest tool I used during this campaign was leveraging off NZM’s social media platform in IG stories and reels around the concept of “Partying”. This was a key in promoting a campaign month long as it broke up still advertising while still promoting.