The Christmas period for NZM entailed coming up with the creative direction for the marketing campaign, new NZM product design and flavouring for the NZM’s limited edition proteins, social media, photoshoot coordination and strategy.

The promotional and packaging designs revolved around creating everything with a Christmas ambiance with the element of fitness. Following the success of the 14 years strong campaign - I followed through with similar entertaining skits throughout our social media. We created BTS stories of Santa's elves working at the office / warehouse - this tactic was used to create an emotion of involvement towards our brand. Meaning users watching our Instagram began to feel a part of the NZM family by seeing what's going on behind the scenes. Separating ourselves from our competitors and reinforcing brand loyalty.